Marketing changes through the years
Anyone who is a business person can relate how much marketing has changed over the years. This change has affected marketing strategies, consumer behavior, and the medium of marketing. Ever since social media became a part of everyone’s life, it revolutionized digital marketing. These days many consumers prefer online shopping rather than going into a shop. We have seen many changes in people’s lifestyles because of the digital world—no wonder the last decade was when Jeff Bezos became the world’s wealthiest person. Let us go through the dramatic changes in marketing that have taken a firm footing in everyday business.
- Online presence is the key
An estimate of 3 billion users will use social media this year. On average, a person uses social media for more than two hours. These estimated stats have compelled business owners to make their online presence more relevant than ever.
- Traditional businesses are in danger
The advent of digital marketing has made several traditional business owners bite their nails, especially those who are not tech-savvy. In such a scenario, young businesspeople have the upper hand to get more customers online and create a blue ocean strategy.
- Brand promiscuity
When you are provided with too many options, it’s natural to opt for the best option. Those days are almost gone when a customer used to stick to one brand for a long time. Today with a few clicks of fingers, one can surf through thousands of products. This thing has led to a phenomenon called brand promiscuity.
- The rise of social media influencers
One can argue that no one cared about the word social media influencer a few years ago. These days everyone is claiming to be a social media influencer, thanks to apps like TikTok, YouTube, and other online platforms. Many brands have hired famous social media influencers for branding or ad campaigns.
- The clash of business-first vs. audience-first
Earlier businesses were more focused on creating a monopoly. It’s currently more people-oriented and staying connected with customers through social media handles. It has successfully built the bridge between customers and business owners. Social media outreach has made it a cakewalk to understand consumer behavior and expand the existing business to a greater height.