Why use optical illusions in your advertisement

Understanding consumer behaviour is not at all easy. Within a few years, the entire marketing scope can turn upside down. It will come across as no surprise that a young entrepreneur has to face extreme competition. One has to be ahead of the curve to stand out from others. Digital marketing is one example that has taken an upward steep dramatically. 

The advertisement has always been the most reliable way to promote your brand and services. Why not try different types of advertising? This writing piece will mention some of the popular brands that have used optical illusions in the advertisement. The goal is to give you some ideas on pushing your business marketing to the next level.

• Anand Milk

Many little ones abhor drinking milk. Ananda Milk, a dairy supplier in India, came up with an optical illusion of a man separating some floors of a building from its middle because he drinks Ananda Milk. This optical illusion convinced many kids to consume milk in order to gain such strength. 

• World For All

Known as a non-profit organisation in animals’ service, World For All introduced an optical illusion of animals as the shape of a heart in one of its ads. This ad sent out a message that animals stay in our heart, appealing to emotion.

• Snooty Peacock

This company has designed its logo with an optical illusion of a woman and a peacock. It has become its trademark on its social media platforms, storefront, and some merchandising.

• KitKat

Many of us love KitKat funny ads and memorable slogans. This chocolate company is no slouch in employing different advertising techniques. One of its ad campaigns had an optical illusion of a laid truck driver, who is chilling out in the truck cargo instead of driving the truck. 

• Coca-Cola

We love soft-drink, whenever we go to a shop to get a soft drink, our mind gives a pop up to grab a Coca-Cola bottle. If this thing has happened to you, then all credit goes to the company’s brilliant advertisements. In 2015, this cold drink company introduced a series of optical illusions in their ads to make its consumers aware of environmental issues.