The festival marketing and advertising work in India

India is the world’s largest democracy—a country full of different cultures and values. It may be a cultural shock for many other countries, but Indians celebrate all festivals with equal pomp and enthusiasm. In a country where citizens make purchase decisions based on festivals, it gives business people a golden opportunity to shoot up their sales. 

Mr Anurag Jain—the COO of NEEV herbal soaps—considers festival marketing and advertising is a boon for small businesses who can get a chance to boost their sales. They can also establish direct contact with retailers or distributors. 

If you are a budding business person, you can use festival marketing and advertising as a springboard to make your name in the market. Here are some tips that may come in handy. 

• Special discounts and offers

Offers and discounts are two words that grab buyers’ attention in no time. Whenever there is the country’s main festival, many big companies leave no stones unturned to come up with exciting offers and grand festive sales. As per a Forbes article, India’s 2020 festive season has gleaned online sales of $6.5 billion, and it is predicted to grow by 35% come years. That’s why all new entrepreneurs should make hay while the sun shines. 

• Appeal to emotions

The marketing strategy of making the product relevant to the festival never let down. Many Indians make festive based purchases; no wonder brands like Cadbury do emotional and sweet ad campaigns during Raksha Bandhan. Amazon always ensures it turns up with festival-related pop-ups. 

• Sponsorship

Festivals are about togetherness and creating harmony in people. Brands can use this opportunity to promote their products by hosting events at festivals like Navratri, Holi, Christmas, New Year, etc. Hosting an online competition or hashtag campaigns are quite a handy way to make the digital presence more relevant. 

• Interactive marketing

Social media has enabled us to build a bridge between customers and business owners. Festive related prompts and newsletters are an effective way to remind potential buyers to make a purchase.