MARKETING DURING COVID-19

The pandemic has changed the way of life in every part of the world. With changing customer behavior, change in the willingness to spend and falling economic projections, businesses have had to rethink their marketing strategies. Businesses have had to even reassess their target customers as the choices of their earlier customers have significantly changed since the pandemic. 

Firstly, brands need to engage with their customers using social media and understand their needs, choices and their feelings towards the brand. The amount of time spent by people on social media is higher than it has ever been, providing brands with an option of strategically focusing their marketing towards social media. Brands must understand the anguish of the people, be sympathetic and show their customers that they care. This will definitely go a long way in building a relationship and a sense of loyalty with their customer base. Make an honest effort to keep a cheery demeanor and show your clients that you are there for them during these tough times and furthermore portray a sense of confidence for what’s to come in the future.

Further, with the increase in the time spent on social media, people have started following influencers more than ever before. This presents a perfect opportunity for brands to collaborate with influencers that suit the ethos of the brand. It is very important that brands make sure they pick the right influencers as their actions in the present or the future could have a significant impact on the brand.