Marketing To Children
Children experience advertising in many ways like on TV, YouTube, magazines, newspapers, movies, the internet, text messages, social media, and more. These advertisements are very effective for children. For example, the more television a child watches, the more toys the child is likely to want and ask for. Advertisers always aim to make their products look good, maybe even better than they are, as kids won’t think about the technicalities of the item. They just see a bright and shiny product with seemingly great features that they want.
The three main platforms to advertise on to influence kids to buy your products is School, TV, and the Internet.
School used to be a place where children were sheltered from ads and marketing promotions that profoundly influenced their world, but no more. Budget deficits compel school boards to grant businesses access to students in return for much-needed cash, computers, and instructional materials. Corporations are aware of the influence of the school setting to advertise their brands and goods. The environment of a school delivers to a captive youth audience that requires the endorsement of teachers and the education system. Marketers can exploit this medium in a variety of ways, such as sponsored school supplies and stalls at a school function.
Ever since the advent of TV, most children spend a large chunk of their free time sitting in front of the screen. Most children now have cell phones and laptops, but they are still given later on in a child’s life. The watching of TV starts early. Since kids spend more than 4 hours a day watching TV, it’s only smart to use TV as an advertising platform to reach them.
The internet is used by almost everyone on earth and children are no exception. While most parents have rules about how long their children can be on social media, it won’t stop them from spending hours and hours on it. Even parents spend so much time on social media that they cannot ask their children to limit their time without sounding hypocritical. This works out great for marketers because advertising on social media will not only reach parents but also kids. When kids see ads for a product online constantly they will automatically want to buy it and they will pester their parents every time they see the ad on social media.