Master The Art Of Google AdWords

Buying ads from Google is one of the quickest and easiest ways to make your brand visible to your customer. However, the problem with AdWords is that it’s expensive unless you can optimize your Click Through Rate. Your goal is to increase your average click-through rate. The click-through rate is the ratio of users who view your ad and the number of viewers who click on it. 

Let’s say your competition is paying two dollars per click, and you on the other hand are only paying one dollar per click. Assuming they show your competitor’s ads 10 times and it only results in one click, while on the other hand they show your ad 10 times and get 5 clicks, Google then is going to start showing your ads on top of your competitor’s even though you’re paying less. This is because Google makes their money per click so the formula ends up working out in a way where they make more money from you than your competition. 

So, how do you optimize your click-through rate?

First, you have to see who in your ideal space is buying ads and what copy they’re using. Notice the ads right on top, those are the ads with the best keyword optimization because they have the highest click-through rate. Second, you want to take that copy and see if you can create a better version of it. Take inspiration and ideas that can make your copy better since you want to use the same keywords that they are using to get more clicks. Third, you want to start dayparting. Dayparting means to run your ads at a specific time of the day when you know your target group is available online to find your ads and turn them off when they are unavailable. In the B2B market, you don’t want to run your ads at night because your target audience is going to be online during the day. Lastly, geo-target your ads if you know that you only serve your business within specific regions. You don’t want to waste money showing ads to people who are too far away to engage with your business. This is because it would not be relevant to them and if it is not relevant to them your click-through rate will not increase.