PR trends that you need to look out for in 2021

Public Relations has seen a promising growth curve over the past decade. And with a new year just around the corner, some seismic shifts can be anticipated in the industry. To help you stay a step ahead of the competition, we have gathered a handful of trends that the PR landscape will encounter in 2021.

Collaborations

Collaborations are the best way in which both brands and agencies can reap benefits. To receive PR services, brands can share their products. This will have several benefits such as minimal cost, better recall of the brand, and many first-time users who will effectively be a part of trial tests.

Testing and Experimentation of new approaches

Brands will have to experiment with new approaches and ideas. As businesses move their office work model to a permanent work-from-home model, it is important to decipher new avenues of communication as there is not much physical presence at play.

Usage of visuals

Nowadays, with the advent of social media, most brands are targeting platforms like YouTube and Facebook to promote themselves using visually impactful content. Visuals have become imperative to appeal to the target audience, especially if it is the youth.

The Brand building role

Statistics have shown slack behavior in the past few months in the industry. As budgets crunch with the year coming to an end, all businesses contemplate the future of their brand. Additionally, PR can be cheaper than other marketing strategies like advertising. That is why PR can play an efficient and essential role in the building of a brand’s image.