What kind of advertising is best in BTL category

Below The Line (BTL) activities or promotions is a platform that helps a get to the top and achieves reach over a large target audience by the use of effective and targeted advertising campaigns. It can be categorized as advertising that is usually executed on a small scale. It can be a constructive medium gathering the untapped target customers of a business.

Not long ago, Above The Line (ATL) activities used to be ahead while BTL activities were avoided even though they were a reliable source for building substantial bonds with consumers. Today, there is a larger avenue of BTL activities that can be traversed. We have garnered some of the activities that can be of great benefit to brands today.

Activation of brand

Brand activation is the process of driving actions of customers through several interactive activities. It relies on user-engagement activities to build recognition and the credibility of brands and helps to form long-term relationships with consumers.

Promotional activities for brands

To promote brands exclusively at offbeat platforms, BTL activities can be of great help. Whether in corporate sectors, RWA, or malls, brand promotions are a way through which a brand can be brought under the limelight and be given the desired exposure in the market.

Merchandising

The power of visual appeal is leveraged by brands through merchandising. It helps brands showcase their wares to the market alongside creating a sturdy subconscious impression on the target audience.

Telemarketing

Consumers and prospects are engaged by one-on-one communication mediums like telephones when a brand takes on telemarketing. It is one of the oldest activities, yet a large number of companies resort to it as it creates a direct connection with the target group.