Some fast food marketing strategies that became a huge success

  1. Starbucks Secret Menu
    Starbucks is a company that has used an extensive “secret menu” to make customers more interactive. An entire website was devoted to Starbucks’ secret menu items such as Cotton Candy Frappuccino, Twix Frappuccino, and S’Mores Frappuccino. Starbucks’ strategy has been adopted by many fast-food restaurants over the last few years, including McDonald’s, Taco Bell, etc. 
  2. Taco Bell Weddings
    Taco Bell declared that they would be officiating weddings out of the outlet store in Las Vegas. The company introduced a new Wedding Set for around $600. It includes a Taco Bell Garter, bow tie, sauce packet wedding bouquet, Just Married t-shirts, Taco Bell champagne flutes, and a Cinnabon Delights wedding cake.

    The company had also launched a contest called “#LoveAndTacosContest.” Entrants were expected to post a picture or 30-second video on Twitter or Instagram using the hashtag and share their “Taco Bell Love Story.” It lasted for only 12 days, from February 14th to February 26th. This strategy paid off well and helped the brand go viral in a short time. Social media has become a boon for brand marketing. 
  3. McDonald’s All Day Breakfast
    Many employees in McDonald’s wanted to have breakfast to be more extended than at the usual time. Finally, in 2015, after a few low sales revenues, comprehensive market analysis, McDonald’s decided to introduce All-Day Breakfast. The immediate sales jolt resulted in a 5.7% rise in revenue, resulting in the company’s best quarterly report in almost four years. After seeing the All-Day Breakfast introduction’s success, McDonald’s introduced All-Day Breakfast 2.0, which expanded the menu and added more comprehensive, more popular options.