Top 10 Tips For Online Reputation Management

To increase brand recall value, all forms of marketing play a significant part in good brand management. But, to maintain a positive brand, recall value is a more significant task. A single negative review of your product or services causes your brand reputation. This blog will help both one who looks for proactive reputation management and those who are already facing online negative content/reviews about them. Firstly learn about Online Reputation Management.

What is ORM?

Online Reputation Management is a combination of traditional marketing and public relations techniques, including SEO marketing. ORM involves maintaining the search engine result page (SERPs) to protect the company’s brand reputation from negative exposure online.

Let’s look at the “Top 10” tips that help for better ORM results.

1. Provide excellent service: To avoid getting negative reviews, make sure to provide best-in-class service to your customer. Ensure that never let your customer feel even slightly unhappy with the services. 
2. Always Ask for feedback: The feedback from the customers helps to evaluate the scope of improvement and saves market research expenditure. Also, helps to understand the needs and expectations of the customer. 
3. Offer incentives for feedback: Offering some incentives or special discounts for feedback helps gather a few loyal customers. With these loyal customers, you can perform chain marketing or word-of-mouth marketing to gain more customers while enriching the brand’s identity. 
4. Maintain the front page: Firstly, control the search result pages of your brand’s website. To convert potential customers, the brand’s first impression should be positive, so make sure you’re maintaining the SERP results, e.g., awards and recognition page, most liked products or services, and more.
5. Stay active on Social Media accounts: Social media helps to maintain healthy interaction with customers. Allows you to respond quickly and personalize way to unsatisfied customers and assist them with the right help. Also, use social media to solve customers’ queries and update them with upcoming offers and discounts to increase engagement. 
6. Create keyword-rich website content: Keyword-rich content increases the SERP results and makes the website engaging. 
7. Give refunds to unhappy customers: If resolving the customer’s problem is not possible, then offering a refund is a tactical strategy. This refund could be full or partial, like discount coupons or retail gift cards.
8. Cause-related PR strategy: Ensure that your brand should be newsworthy only for good reasons. If you keep your brand associate with the social cause, it creates a positive brand image.
9. Be quick and attentive while resolving problems: Ensure you’re offering a quick solution for your customer’s problems. Also, pay attention to where you have gone wrong while providing the service first and ensure to find long-term for similar problems.
10. Monitor your online reputation: Closely monitor all your brand portals, pages, social media accounts, and more to ensure you respond to each negative comment or review. Target for 0 negative reviews.