What is OOH advertising?

OOH advertising stands for Out-of-home advertising. Like the name suggests, it is any visual advertising media found outdoors. This can include billboards and signs, ads on furniture like bus shelters or benches, in transit areas like airports or train stations, and place-based ad media like ads in a stadium or in the cinema. These various formats account for advertisements in thousands of locations and many screens around the world.

While indoors, individuals spend most of their time on their smartphones or laptops, they are bombarded with ads that seem forced. A lot of people install ad blockers just to avoid such ads. Outdoor advertisements, on the other hand, are not intrusive or forceful. They seem more ad-friendly and since they are designed to be short and crisp, they have a longer retention span. Outdoor advertising can send across a relevant message to the mass/targeted audience with ease and efficiency. This advertising medium offers consistency as well as stability when it comes to projecting brand awareness. Using outdoor advertising, it is easier to focus wholly on the brand while strategically focusing on brand value and message. One of the biggest advantages of outdoor advertising is that the cost on a CPM basis, cost per thousand impressions, is much lower vis-à-vis other advertising mediums. CPM refers to the cost per thousand impressions. There are multiple types of outdoor advertising that can be used. The most commonly used ones include billboards, posters, airport ads, stadium posters, bench advertising, and much more.