Zingbi Lifestyle, is an exclusive multi-designer store based in Chennai with an online presence catering to the needs of high-end customers looking to discover diverse collection of high-end Indian ethnic clothing, footwear and accessories

The brand was facing issues with its presence on social media and overall audience interaction. Improving its social media repute was also one of their strategies for increasing footfall at Zingbi stores at Chennai, Bangalore and Hyderabad.

sunSTRATEGIC won Zingbi’s content and creative mandate after an impressive multi-agency pitch.

Since then, Zingbi’s brand image has been revamped in numerous ways:

  1. Increased audience interaction

  2. Increased Social Media reach

  3. Increased footfalls

  4. Better Brand Recognition

sunSTRATEGIC with its content and creative prowess has left no stone unturned in their quest to turn Zingbi into a leading multi-designer brand in South India.

By handling their social media with edgy creatives and seamless copies, they provided Zingbi with several other collateral such as quality SEO friendly-blogs, videos, campaigns and offline activities.

All of which culminated gave the multi-designer store a revamped brand image on social media.

Let’s talk numbers:

  • Through our campaign, Zingbi was able to reach the right target audience. More than 637 followers increased on Instagram, on Facebook the average number of genuine likes reached up-to 30%.
  • There was 250% increase in consumer engagement with 110% increase in likes on Facebook and 57% on Instagram.
  • Around 81% target audience consisted of women while 19% target audience were men. People were able to connect with the brand.

 

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