Category / Public Relation
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Brands And Their Controversies
Over the years, we have seen many controversies that made the brands rethink their marketing strategies. Indeed, there are no brands that have not faced any form of backlash in the journey…
February 11, 2021 -
Ways of tackling the negativity of 2020
The year 2020 was difficult on many levels. A pandemic-struck year brought with it lots of negativity. This negativity impacted people vehemently and their morale was down. Everyone lost hope because of…
February 11, 2021 -
Don’t Let The Negativity Affect Your Brand
Every brand goes through some crisis, that’s the rule of business. It is unpredictable and nothing can prepare the brand for the harsh criticism or backlash. But it in no way means…
February 11, 2021 -
What can brands do to help in a time of tragedy
Handling and managing a brand isn’t an easy task. Brands have to be prepared for every situation. They have to develop a plan and strategize accordingly. Being ready to face different situations…
February 8, 2021 -
Gaining An Understanding Of The Public
When do we buy a product? We buy it if we want to try it or if we have been using it for a very long time. When we watch advertisements on…
February 7, 2021 -
Celebrities That Failed As Entrepreneurs
We love movies which is why it is natural for all of us to love the celebrities that work in them. We often end up having an attachment to them, be it…
February 7, 2021 -
Influence of celebrity branding in enhancing brand image
Presenting a well-known face to the target audience is a marketing tactic that helps brands gain immediate credibility and trust. Celebrity branding is a channel of marketing communication in which a celebrity…
February 1, 2021 -
Celebrity Endorsements A Boon in Disguise
We all have been trapped or more so attracted to a specific brand just because of the person promoting it. It is common and we are all guilty of doing so. What…
January 31, 2021 -
Do celebrity endorsements help the brand’s image
For decades we’ve seen many emerging brands and businesses using a plethora of marketing strategies and gimmicks to target their audience and market. To enhance their market and brand value, businesses most…
January 30, 2021
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