Sporting Endorsements

It is said, one should at least play one sport in the course of their life, as it teaches one so much. Be it team-work, be it agility, or just sheer dedication, a sport shows one a way of life. Sports, be it any requires a lot of determination and hard work which is one of the very reasons our sportsmen and sportswomen are so respected. To play with that amount of dedication and pressure and representing the country on a global platform with expectations of billions is extremely difficult. This one of the biggest reasons why they are so appreciated and also inspiring. Brands know this and how influential they can be for us, which is why they pitch them for advertising. Endorsements are considered to be a very big source of income for all these superstars as well as they work for the brand in terms of their sales. Let’s have a look at some of the biggest Sports superstars and their brand endorsements.

Virat Kohli: Starting off with the captain of the Indian Cricket Team, King on the field, and also a sheer King when it comes to endorsements. Even though Kohli himself has become a huge brand, the endorsement deals that he has signed are massive. He became the face of Hero MotoCorp along with Uber and is also endorsing Puma, Volini, Punjab National Bank, and so much more. He has various endorsements under his name and we don’t think he is going to stop anytime soon, not in terms of endorsements and not on the field as well. 

PV Sindhu: PV Sindhu’s story is inspiring in several ways. Her journey from a middle-class girl to now India’s richest female athlete is something that will be remembered and given examples of. The Rio Silver Olympic medallist has some of the most well-known brands attached to her name, and she deserves it as well. She has endorsed brands like Vodafone Sakhi, Stayfree as well as JBL. Brands reach out to sports stars because they know that the audience will be able to connect to them, and PV Sindhu is one of them. She is consistent with her performance as well as is consistently staying at number 3, in India’s top sports brand endorsers.

Mahendra Singh Dhoni: It will be unfair to not include this legend. As of 2018, Dhoni was signed by a maximum number of brands as their brand ambassador, as the popularity and the impact that he has on people, be it, children, youth, or adults is tremendous. Currently, he is endorsing 25 popular brands making him one of the highest sports brand endorsers. His list of brands includes Snickers, MasterCard, Oreo, Indigo paints, Bharat Matrimony, and so on. Mahi knows his way, on the field as well as off the field.

Hima Das: A face not unknown to anyone now, and also a name not unknown to any, Hima Das is a World Champion and also Asian Games Gold Medallist. This 20-year-old wonder has a lot of endorsements to her name as her dedication and determination has won everyone over. Her list of endorsements includes brands like Adidas, Edelweiss as well as UNICEF. She has also been appointed as the officer of Indian Oil Corporation, which makes it so special and extra-ordinary.