What kind of tone is best to use in an ad for kids

Kids experience advertising through many mediums, be it Youtube, television, internet nowadays and so on. They are familiar with the concept of advertising and do know that the things that are advertised are for them or not. Advertising for everyone and advertising tone for everyone is different. And when advertising for children, it is very important use a friendly and cordial tone because that’s the tone that the kids understand.

Using an inappropriate language and tone can prove to be very harmful for the brand as kids watching it must not get affected by it. For example, if you are advertising a toy brand, it is important to use a very joyful and friendly tone instead of a very logical and straight-forward tone. Fear and logical approach doe not work in such advertisements as the kids must be tempted seeing the ad and not forced to think about it.

Another important thing that must be kept in mind while advertising is using the correct cast and age people because of the relatability factor. A relatability factor affects the sales immensely. If children are casted in the ad for a child-friendly product, the kids watching the as will feel tempted to buy it. For example, when a Bournvita advertisement is shown, a kid or bunch or kids are shown, this creates a sense of fascination towards the product that results in sales. 

It is very important to understand that not every product or brand can have a similar tone or approach. Every brand is different and every audience is different. For every different audience, the brand has to use a different tone and approach in order to attract the bunch of people and when it comes to kids, the brand has to impress not just the kids but also their parents which is why a barnd should understand and then go about it.