Author / sunSTRATEGIC
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Why do the Old Spice ads work so well?
Old Spice was initially a deodorant and body wash company that was mainly targeted to the elder generation. At least that is how they used to market their products. After they realized…
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What kind of advertising is best in BTL category?
Below The Line (BTL) activities or promotions is a platform that helps a get to the top and achieves reach over a large target audience by the use of effective and targeted…
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PR trends that you need to look out for in 2021
Public Relations has seen a promising growth curve over the past decade. And with a new year just around the corner, some seismic shifts can be anticipated in the industry. To help…
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How can Semantics be used in advertising?
The study of the meaning behind words and phrases is known as semantics. It is not just about words, more importantly, it is about how they are used. It focuses on how…
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How ads have changed through the years
Advertising has experienced some major milestones in its evolution over the years. It has had to change and adapt to suit new audiences and channels continuously. The channel that has had the…
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How to tackle brand promiscuity
Since the inception of globalization, we are presented with many unknown brands to us earlier on. You will come across fragmented opinions about globalization, but one thing is for sure it has…
