Author / sunSTRATEGIC
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Beer, Pizza and Creative Genius
“How in the hell could a man enjoy being awakened at 8:30 a.m. by an alarm clock, leap out of bed, dress, force-feed, shit, piss, brush teeth and hair, and fight traffic…
April 19, 2018 -
The brand evolution of Cadbury
Cadbury, is the world’s leading confectionary, selling its products in almost every country. In 1824, John Cadbury, opened up a shop at 93 Bull Street, alongside his father’s shop handling silk and…
April 19, 2018 -
Stories to read this weekend
The rains are all set to make a comeback, the blistering heat is taking a step back and it’s the perfect time to curl up and start a novel (or two!). Delve…
March 16, 2018 -
How to Motivate your content writer
To the uninitiated, content writing brings an image of a barrage of words, sporting bewildering pronunciations, spewed across a page in a frenzy of rage; while scuffling to meet the boundary of…
February 19, 2018 -
What we can learn from Archie’s comics
Think of childhood, and amidst days of no worries and playing in the nearest park, its the comic books which automatically come to mind. There were the inevitable Champak to look forward…
February 19, 2018 -
Games versus Genuinity
Every client, big or small, values their money. They have earned it with a lot of effort and would loathe having it wasted. Let’s just assume that your client is a huge…
February 19, 2018 -
What we can learn from AirBnB
AirBnb is known for being an online marketplace, where people share private spaces around the world for short term rentals. There rooms are affordable, unusual and designed to give the best user…
February 19, 2018 -
8 skills most creative directors need to learn
A position of authority with flair of creativity – who doesn’t dig that? An intersection of creativity and business often depends on how you can best interact with the client and your…
February 19, 2018 -
Detox For a Week
Your skin is starting to sag, the bags beneath your eyes are glaringly apparent and you’ve started to develop a belly paunch as well? And oh darn! Is that a double chin?…
February 14, 2018
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