Author / sunSTRATEGIC
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![Creative World | BLOG | sunSTRATEGIC]()
Your organization in the creative world
“Creativity is what keeps organizations ahead in the marketplace. That means you, as a leader, need to empower your team to generate and execute bold ideas.” – Tim Brown, CEO of IDEO…
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![Brand Evolution of Nirma | BLOG | sunSTRATEGIC]()
Brand evolution of Nirma
In 1969, Karsanbhai Patel, a simple chemist, employed at the Gujarat Government’s Department of Mining and Geology, manufactured phosphate free Synthetic Detergent Powder in a room of his house, and started selling…
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![Sultan Teaser Versus Jindal Steel Advert | BLOG | sunSTRATEGIC]()
Sultan teaser versus Jindal Steel Advert
In 2013, for the first time ever, Jindal Street and Power Limited (JSPL) group handed over their mandate of creative creations to an advertising agency. Amidst a multi-agency pitch process, heralded by…
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![Can't Spell HeRo Without HR | BLOG | sunSTRATEGIC]()
Can’t spell HERO without HR
“The hardest challenge being an HR is that sometimes you have to be the LAWYER, the JUDGE and the HANGMAN.” ? Hassan Choughari Human resource is one of the most under-recognised and,…
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![Shit People Do on FACEBOOK | BLOG | sunSTRATEGIC]()
Shit People Do on Facebook
#Facebook, as we all know, is a free social networking website which let’s anybody and everybody create their own personal profile through which one can communicate to their friends and family members,…
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![Why Geeks are Cool to Work With | BLOG | sunSTRATEGIC]()
Why Geeks are Cool to Work with
Googling the word ‘geeks’ lands me the definition, “Geeks: an unfashionable or socially inept person.” Another definition, reads “engage in or discuss computer-related tasks obsessively or with great attention to technical detail.”…
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![Things to do with Your Best Friend at Work | BLOG | sunSTRATEGIC]()
Things to do with Your Best Friend at Work
Spell work and for most of the people, you spell drudgery in the same line. Spell work and best friends in the same line, and you’d have us on a somersaulting spree,…
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![Playing Chess at Work | BLOG | sunSTRATEGIC]()
Playing Chess at Work
“Chess is an exercise of infinite possibilities for the mind, one which develops mental abilities used throughout life: concentration, critical thinking, abstract reasoning, problem solving, pattern recognition, strategic planning, creativity, analysis, synthesis,…
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![Outsourcing Your Social Media to a Startup for the Right Reasons | BLOG | sunSTRATEGIC]()
Outsourcing Your Social Media to a Startup for the Right Reasons
As your business starts growing up and you get swamped amidst a ton of paperwork, clientele calls, pitches, and tenders, social media changes hands from being easily manageable to a badgering call…
