Author / sunSTRATEGIC
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Will marketing help Cyberpunk 2077 to become the best-selling game of all-time?
At last, it is here. Gaming fans all over the world are on cloud nine as this long-awaited game finally hit the shelves. With many delays, this game has become the fastest-selling…
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Why treasure hunts are great for your whole family or even friends to enjoy!
Remember those times outside filled with fun and frolic while growing up? Having fun with family once or twice a year or running around with friends? Those are the times that are…
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Why “lazy days” are the best?
Lazy days are those special days that allow you to relax and enjoy your valuable ‘me’ time, without feeling guilty about it. On your lazy days, you can sleep, pray, read, love,…
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Why chess is a great game to teach your child!:
Chess can be astoundingly great for young minds. It improves a child’s concentration, problem-solving skills, logical and critical reasoning, and mathematical abilities. It also enhances the information storage capacity in their minds…
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The Hallyu Wave; How It Changed The Music And Entertainment Industry
Annyeonghaseyo! For all those unfamiliar with Hallyu, I just said “hello”. Hallyu or the Korean Wave is referred to the global popularity of South Korea’s pop culture, entertainment, music, TV dramas and…
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Some accidental viral campaigns that boosted brands to new heights!
Digital platforms are as unpredictable as the weather of Mumbai. It keeps content creators and marketers on their toes. One never knows what will go viral. The lastest unexpected trend was the…
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Scrapbooking
Scrapbooking is a creative and artistic activity that involves adding photos, memorabilia, and decorations on blank pages of a book. It can be a great pastime for you, as making a scrapbook…
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PR stunts that failed spectacularly.
In marketing publicity stunts are carefully designed to attract a lot of attention from organizers, investors and the general public. They are meant to spark an interest in the brand or the…
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More Isn’t Always Better; Don’t Make Content Just For The Sake Of Putting Your Brand Out There
A marketing approach based on creating and distributing valuable content is content marketing but here are a lot of misconceptions about the same. Technology evolution and social media can either work your…
