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Brands and Their Marketing Channels
Marketers are in a constant hustle to find more innovative ways to reach out to their consumers and communicate their brand more effectively. However, they also make sure that they spend their…
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Counselling and its importance
Children at the threshold of adulthood are in a very vulnerable space mentally. At this age, they have to make lots of decisions and work towards their betterment. Children do not have…
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Online Friendships their meaning and importance in the lockdown
The global pandemic has changed our way of living life. It has created a void in our lives and having no physical contact is making it worse. The need for companionship is…
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Marketing to senior citizens.
Do you and your grandparents agree on all things possible? Probably not! This is mostly because both of you come from two different generations and your thought processes also differ. While our…
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Effective tips to set personal goals for new year
We all look forward to the new year full of starry-eyed hope and enthusiasm to accomplish our new year’s resolution. But in reality, you don’t actually accomplish them. A classic study indicates…
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Importance of ethics in emotional advertising
Emotional advertising refers to advertising efforts that primarily focus on the vulnerable emotions of the target audience while making them notice, remember, share, and purchase. Emotional ads smoothly tap into a particular…
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Need and importance for counseling in India
Counseling, also known as therapy, is a form of treatment aimed at relieving stress and mental health issues. Conducted by a variety of experienced specialists including licensed counselors, psychiatrists, psychologists, and mental…
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Consumers’ preferred advertising channels
In advertising, customers and advertisers often have a very different set of goals. While advertisers try to captivate even a small fraction of the consumers’ attention in a highly competitive landscape, consumers…
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Social Media and Self Worth
On social media, everyone exemplifies their lives as if they’re having the best moments ever, all the time, right? People show their most enduring times while disguising struggles, efforts, and the typical…
