Category / Content Marketing
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Advertisements and Inclusivity.
Advertisements today are all about fashion, glamour, and being over the top. The visuals are more appealing than the message. Somewhere in this glamour, the real essence of advertisements is lost and…
February 4, 2021 -
Why add inclusive designs in your ad campaigns
We are always told that we are different and have unique abilities in our school time. But when it comes to the real world, not everyone believes in this principle. We are…
February 3, 2021 -
Why inclusive designs in advertisement campaigns are the way to
Human beings have been dealing with limitations, impairments, and ageing since forever and yet these issues are grossly neglected by brands when they design for advertising. Designing through the lens of disability…
February 3, 2021 -
Perfume advertisements that none of us can forget
Perfume brands produce television commercials in order to help the audience what fragrance they want to use on themselves. It sounds hilarious if we actually think about it, isn’t it? They target…
February 3, 2021 -
Advertising and the world of illusions.
Advertisements are predominantly made to attract people. The main motive of advertising is to attract the audience and lead them to buy products and services. Advertisements are made in such a way…
February 3, 2021 -
Ways to adopt inclusive advertising in ad campaigns
Even with all the technological advancements and targeted marketing, advertising often misses the notion of inclusivity. In advertisements, at some point, certain demographics get stereotyped or prejudiced creating a negative impact on…
February 2, 2021 -
Inclusive marketing is the new way of marketing
Inclusive marketing represents ads that promote diversity, including individuals with diverse backgrounds or stories that special audiences can relate to. Although some multicultural campaigns attempt to crack barriers, others simply try to…
February 2, 2021 -
Benefits of inclusive designs in advertising campaigns.
Even with the abundance in advertisement targeting and innovation in technology, advertising can still frequently come up short for accessibility and inclusivity. The view of certain people are either distorted or not…
February 2, 2021 -
Why use optical illusions in your advertisement
Understanding consumer behaviour is not at all easy. Within a few years, the entire marketing scope can turn upside down. It will come across as no surprise that a young entrepreneur has…
February 2, 2021
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