Category / Marketing vs Advertising

The advertising departments of all companies in all sectors have been challenged by the pandemic to  look for  imaginative and inventive new campaign tactics and activities or strategies that will navigate the…

We all know handling business can be tough and getting to know what the audience wants and expects is tougher. A business can succeed and reach new heights with the help of…

Market research is extremely important for any business plan to be executed. It isn’t about any particular market activity or method, instead it is about knowing more about what the market wants…

Marketing is a strategy that brands adapt to promote the buying and selling of a product or service. Brands use this strategy to advertise, sell, connect with consumers, and to maintain a…

These ads created quite a lot of controversy across the world. 1. The Tanishq controversy – The commercial, delivered in front of the happy season, shows a child shower being tossed by…

In marketing understanding, your customers buying behavior is very important and for that, you need to know what and how they are thinking during the time of purchase. Advertising and marketing strategy…

The concept of marketing and advertising is confusing for some people. They don’t have a clear picture of both these strategies. Marketing is a procedure that includes planning, research, selling, and promotional…

Marketing to children is very important as they have the power to influence their parents to buy the particular product they want to have. In today’s date, children have their decision-making power…

While buying any products or services, the customers create a perception or impression about the particular brands during the time of purchase, this insight is called brand image. Every brand tries to…