Category / Marketing vs Advertising

The digital era has taken over most facets of a variety of businesses. Talking about fashion to media, most brands are relying on e-commerce for its healthy sales and growth. But what…

The digital world has made business easy; one can easily target different countries to grow their business. Running an advertising campaign globally requires a lot of research and the business needs to…

Choosing the right color is very significant for advertisers since colors can have an incredible impact on customers. The success of an advertisement depends on the colors because they convey a message…

While making a purchase, people almost always look at the price tag before everything else. The price point of a product can either appeal to or repel people from buying it. Cheaper…

Every marketer is aware that generating brand awareness is not a piece of cake. It is tough and particularly tough when it is about reaching a specific target audience. In such a…

What Is Google AdWords? It is an advertising system developed by Google to help businesses grow their online platform. AdWords help businesses target a wider market with the help of this search…

We cannot deny the fact that advertising on Google can help businesses boost their sales. Being the largest search engine in the world, it also possesses a large advertising network in the…

While banner advertisements are traditional forms of digital advertising , people still steer clear of any and all kinds of advertisements these days. Online advertising campaigns can be inherently challenging and frustrating…

When we browse website, we often come across advertisements on the page. There are these small rectangular advertisements that promote certain brand or product. These are called as banner advertisements. These advertisements…