Rise in the use of ar and vr in marketing

Marketing today is the most essential part for brands to promote their products & services. Marketing also helps brands to build themselves and promote their ideology to a large number of audiences. While marketing has taken many modern routes, the two new guns in this field are AR (Augmented reality) and VR (Virtual reality). 

The main objective of marketing is to satisfy the needs and wants of the consumer. AR and VR provide a more personalized experience to the same. It helps the brands to upgrade themselves and give a more real outlook to the consumers. 

Today, when every brand is running a rat-race, usage of AR and VR sets you apart. This is something that not many people experience. Marketers say that AR and VR are set to be game changers for the marketing world in the near future. 

Snapchat was said to be the pioneer for AR when they launched filters. Today many other social media apps like Facebook and Instagram have also hopped onto the bandwagon. If something as simple as a filter can give people an experience of a lifetime, imagine what will happen if AR and VR are used to their full potential. 

Research shows that around 50% consumers will adapt to this style of marketing by 2023. AR and VR can be used in the littlest of things and make a huge difference. For instance; making use of AR in a business card can up your level in terms of consumer satisfaction. 

While the use of AR and VR is mainly seen on the gaming front, big time brands are also stepping forward and using this style of marketing. Samsung recently collaborated with NASA and gave its audience an experience of a virtual moonwalk through their VR headset. 

AR and VR are said to be gamechangers in the marketing world. So, what are you waiting for? Give your consumers a real-life experience and change the way people see your brand!