Author / sunSTRATEGIC
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Why gathering industry data is important before making any marketing
Market research is an attempt by businesses to learn more about the target audience. We attach more value to making and selling products than conducting a thorough market research and collecting data.…
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What are the different kinds of Public Relations a company must
Everyone has beliefs and opinions when it comes to companies – shareholders, the government, the media, customers, and the public at large. That is why companies must maintain different types of public…
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Holding celebrities accountable when they mess up
Celebrities are human beings and they are as prone to making mistakes as the general public. But their actions and words can often have great effects on people and society at large.…
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Do brands change their tone while advertising in different countries
Every country is different. Each one has got their cultural traditions and norms, and that is why companies need to adapt to these differences to succeed commercially. Hence, it is indeed true…
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How to write a client brief
“A client brief is the most sacred of all sacred ad documents.”- Will Burns, Ideaside A client brief is the foundation of any campaign, mostly creative campaigns. A poor client brief leads…
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A day in the life of an athlete 1
The pandemic has turned our life upside down. Everyone’s schedule is haywire and we are all just trying to get through. But do athletes have the liberty to live like this? How…
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How to increase traffic on your brands website
Every marketer and business owner’s dream is to have more customers and the best way to get more customers is to get more traffic on your website. Find below a few simple…
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Animal abuse in showbiz
Animals are being used as a source of entertainment to attract people to visit certain destinations, shows, etc. Hidden behind these glamorous shows and destinations is an image that we humans fail…
