Author / sunSTRATEGIC
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How ads that are generally directed towards
The tone and the interaction with the audience plays an important role in directing the advertising. There are different kinds of tones that can be used while advertising, including informal, formal, humorous,…
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Rebranding
Rebranding refers to giving a new look to an existing brand, product, or company. The main purpose is to cater to new aspirations or changing customer needs and desires. In this process,…
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Last-minute gifts for the holidays.
Even though fun, holidays can be a little stressful. Stress of decorating the house, stress of choosing the outfits and most importantly stress of selecting a perfect gift for your loved ones.…
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How to get your brand’s name fixed in people’s mind!
From the time of inception of a brand to the time is becomes popular, one thing remains constant. The brand name! Yes, naming a brand is as important as naming a person.…
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The catchiest ad jingles that everyone still remembers
List of catchy ad jingles- Indeed, even today, an incredible advertisement jingle can drive the message home successfully. 1. Hum Mein Hai Hero: Hero Moto Corp This famous jingle by Hero caused…
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What is a -literature review- and how to do it
Conducting research? An extensive literature review is a critical step in any research and publication. A literature review refers to survey books, scholarly articles, and many other sources relevant to a particular…
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The importance of taking breaks
Remember when you are stuck at something, you feel frustrated, take a break and what you are looking for magically appears? Sometimes we force ourselves to work so much at a stretch…
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Using humor as a way to cope with dark feelings
“Seh lenge thoda” is a way of life now and all those who use humor to deal with dark situations in their life will relate to this. People deflect pain with dark…
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Display Advertising channels you should focus on.
Understanding what work for you and your brand is the first step towards getting your brand started. There are a lot of forms of advertising available, but not all would work for…
