Author / sunSTRATEGIC
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Why is your online privacy important?
We all crave privacy; it’s our innate nature. Human beings want privacy in their lives. Even people who say otherwise go home and close their bedroom doors while changing clothes, bathroom doors…
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Why is reputation management important for brands?
Brand reputation is one of the most important aspects of building your company and sustaining it. Over 80% of shoppers will actually Google your business before they make a purchase, whether that’s…
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Why are uniforms in school a good idea?
Schools are places where we imbibe education. They are known as out ‘second home’ and shape us as a person. We make our first friends in school and also gain knowledge about…
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What is OOH advertising?
OOH advertising stands for Out-of-home advertising. Like the name suggests, it is any visual advertising media found outdoors. This can include billboards and signs, ads on furniture like bus shelters or benches,…
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“Cringe-worthy” TV shows that teens may hate but the older generations seem to love!
The beauty of Indian television is that it keeps coming up with weird “cringe” content and people keep wanting more. It’s like a gift that keeps giving. Indian television has an audience…
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Memes and why they’re so popular.
The meme culture as we call it now is a way of communication. You send a meme to your friend and even without any text, they will understand what you want to…
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The best instances of rebranding that worked wonders for the company
6 Successful Rebranding Case Studies Rebranding is the strategy of giving a new look to an existing brand, product, or company to appear fresh, new, and relevant to the target audience. Companies…
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Nudity in advertisement
As a young entrepreneur, you have thought about various ideas to promote your products and services. Some of them may have worked, and some may have failed miserably. Sometimes you lose, sometimes…
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From cultural appreciation to appropriation, where do we draw the line?
In recent times, cultural exchange has become a trending topic all across the globe. Celebrities, fashion designers, and brands are constantly taking on the codes of minority cultures. But how do understand…
