Author / sunSTRATEGIC
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Marketing and advertising during festivals
Purchase decisions are often driven solely by emotions. That is why the festive holiday seasons pose a great opportunity and bonus for brands to remind their customers about their products with great…
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Synesthesia what is it and what are its types
Synesthesia is a condition in which the stimulation of one sense triggers an automatic stimulation of other senses. The number of people around the world who suffer from this condition is unknown…
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Is becoming a YouTuber a smart move
Three ex-PayPal employees started YouTube back in February of 2005. Since then, it has gained great traction from people across the world and since the time it became Google’s subsidiary, there was…
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Script-writing for beginners!
The thought of writing a screenplay can be intimidating. There can be an overwhelming number of formatting and binding rules and it might seem to be an endless parade of elements keeping…
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Advertising on TV during a big sports event
Nowadays, with the ever-increasing demand for OTT content, there has been a drastic impact on television viewership that is ultimately creating an impact on the advertising industry by allowing viewers to forgo…
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Advertising during primetime on TV
Prime time refers to the time slot when TV shows are expected to draw the highest number of viewers, usually from 7 to 10 p.m. In the process of media buying, marketers…
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How does Click Through Rate determine the success of
What is the click-through rate? CTR is an advertising metric indicating the ratio of how frequently people see your ad or product listing and end up clicking on it. It is used…
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Four ways to make your content stand out from others
This pandemic has beaten the global economy black and blue. Digital marketing, however, has suffered much in this crisis. It doesn’t mean as a digital marketer; you should let your guard down.…
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For brands that didn’t have an online presence, is it a good choice
Marketing of brands is a very essential part of the business point of view. Digital marketing is promoting business online. In today’s life, digital marketing is very important for the business to…
