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How effective are in-store promotions for a business?
Most of us get attracted by the sign “Flat 50% off” whenever we pass a store. We might not even need that particular thing but we end up buying it anyway just…
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How do press conferences help with marketing
Press Conference is something that we have always heard off. Be it while promoting a film or while promoting a product. Press conferences are one medium that the marketers go for most…
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Fast food ad campaigns that worked wonders for the brand.
Fast food restaurant chains have a lot of aspects to consider, they need to be alert and conscious about every minute detail, that includes their marketing strategies. Here are a few superb…
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Direct marketing, why it works well.
Today marketing is very important to promote goods and services. Almost all brands and companies use it. Marketing is a form of determining the needs and wants of the consumers and being…
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Brand loyalty and why it’s important to businesses
In this growing competitive market, where the customers have innumerable options than before, it has become significant for companies to maintain a healthy position in the market. Brands are repetitively coming up…
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BPO, a saving grace during the pandemic
BPO’s are proactively and forcefully centered on worker wellbeing and security, while at the same time conveying Business Continuity Plans to meet individual customer needs BPO gives – a) Proactive effort to…
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Are there more benefits to WFH than with normal office environment?
What is work from home (WFH) and why is everyone speaking about it? Work from Home is a fairly new work culture that many companies and organizations have adopted during this pandemic.…
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De-cluttering your home and your life
The idea of a simple and peaceful life must include cleaning the excessive clutter from our home and life. There is no single correct definition of an ideal home and life but…
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How to keep employees engaged during WFH
This unforeseen pandemic has forced many things onto us. It has brought the world to a standstill. Everybody is facing trouble of some kind. The pandemic also has forced companies to adopt…
