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Media consumption in the pandemic, surge of new users
With the outbreak of coronavirus, people are spending more time on screens while they are stuck at home. There is much new addition in social media users as well as other media…
December 14, 2020 -
Best ways to ease the anxiety from lack of social interaction.
Not everyone is extrovert. Not everyone has the ability to gel with people quickly. Not everyone likes crowds. And it’s completely okay. A lot of people are reserved and do take time…
December 14, 2020 -
With all the changes in the market happening right now, are brands working to survive or to strive?
With the ongoing pandemic, the idea of a “new normal” has been accepted by people in their personal and professional lives. In these times, managers and executives of brands are facing constant…
December 14, 2020 -
Factors to be kept in mind while trying to come up with a design for the brand.
Just like we people have our own separate identities, it is very crucial for a brand also to have an identity that sets it apart from the rest. An identity can make…
December 14, 2020 -
The importance of listening to the audience and what they have to say
Listening to your target audience is one of the most important elements of a successful marketing strategy. Having a clear understanding of your target audience will help you design your campaign with…
December 14, 2020 -
What is the role of Public Relations in a pandemic?
What is public relation? We are living in the 21st century where everything revolves around our image. Be it at home, work or anywhere else, we have a certain image to maintain…
December 14, 2020 -
With the world facing such a glaring problem, is BTL marketing a good choice?
As time changes, marketing strategies and trends evolve too. There has been an increased impact on the retail sector due to the Covid 19 pandemic; it has changed buying habits among consumers…
December 14, 2020 -
Social media as a source of news and information.
Let’s be real, we have all been reading this while scrolling down Instagram or Facebook or reading messages off of Whatsapp and this has been our routine for the past 6 months.…
December 14, 2020 -
Self care tips while staying at home
Self-care is a wide term that includes pretty much anything you do to regard yourself. More or less, it is being as kind to yourself as you would be to other people…
December 14, 2020
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