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How to Motivate your content writer
To the uninitiated, content writing brings an image of a barrage of words, sporting bewildering pronunciations, spewed across a page in a frenzy of rage; while scuffling to meet the boundary of…
What we can learn from Archie’s comics
Think of childhood, and amidst days of no worries and playing in the nearest park, its the comic books which automatically come to mind. There were the inevitable Champak to look forward…
Games versus Genuinity
Every client, big or small, values their money. They have earned it with a lot of effort and would loathe having it wasted. Let’s just assume that your client is a huge…
What we can learn from AirBnB
AirBnb is known for being an online marketplace, where people share private spaces around the world for short term rentals. There rooms are affordable, unusual and designed to give the best user…
8 skills most creative directors need to learn
A position of authority with flair of creativity – who doesn’t dig that? An intersection of creativity and business often depends on how you can best interact with the client and your…
Detox For a Week
Your skin is starting to sag, the bags beneath your eyes are glaringly apparent and you’ve started to develop a belly paunch as well? And oh darn! Is that a double chin?…
The brand evolution of Horlicks
Horlicks can very well be called a brand which refuses to age. Sticking true to its motto of ‘Strong, Stronger, Strongest’, Horlicks is a brand which has kept reinventing and innovating, staying…
The brand evolution of Maggi
Maggi, came into existence in Switzerland, courtesy Julius Maggi. In 1863, the Industrial Revolution in Switzerland, created factory jobs for women, leaving them with very little time to prepare meals. The Swiss…
Meditation – the best detox!
As the comedian Jerry Seinfield puts is, “It’s like having… you know, your phone has a charger, right? It’s like having a charger for your whole body and mind. That’s what Meditation…