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ATG | Human Adrenaline Campaign
ATG (Alliance Tire Group), a subsidiary of The Yokohama Rubber Company is amongst the fastest growing Off-Highway Tire companies in the world. ATG wanted to establish themselves in the Latin American market…
War Trilogy or Love triangle?
This weekend, the box office has some interesting cards on the deck. The audiences might have a tough time choosing between ‘Paltan’ a war trilogy with a superb star cast or ‘Manmarziyaan’…
India: 71 years wise
71 years have passed since India has totally transformed. In the year 2015, the Digital India initiative lead by Shri. Narendra Modi was a masterstroke to represent India’s growth in the digital…
This Independence Day its Corruption vs History
Iconic star cast, superb dialogues and the battle between drama and action, this year’s Independence Day just got better. The two movies we’re talking about are John Abraham’s ‘Satyameva Jayate’ vs Akshay…
What Game of Thrones series has taught us about Company Branding
Game of Thrones, apart from being the trendiest and the most loved television show, has proven again and again that it can teach us a lot. From life lessons to branding and…
Social media marketing vs traditional marketing
Businesses for all these years have been traditionally promoted and boosted. Methods like newspaper advertisements and banners were the foremost choice for advertisers or marketing teams, until social media platforms were established.…
Roots of client-firm relations
“Get closer than ever with your customers. So close that you tell them what they need well before they realise it themselves” – Steve Jobs, Apple We all know that the basic…
Instagram Story: A new way of Content Marketing!
Instagram Stories is the feature that allows you to upload any pictures or video that vanishes in 24 hours. It can be seen by all your friends, as many times as wanted…
How to make your blog interesting?
Why do some blogs get sweepingly appreciated, while others do not? What is it that differentiates widespread blogs and the normal ones? The audience is the decider but so are you. Making…