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When you are working late and trying to lose weight
Let me recount you a tale of Mr. X. So here’s a day in the life of Mr. X. He gets up in the morning, downs a big breakfast and catches the…
8 skills most creative directors need to learn
A position of authority with flair of creativity – who doesn’t dig that? An intersection of creativity and business often depends on how you can best interact with the client and your…
How to get your lazy co-worker to move their butt
Yes, we are referring to the slug in your office. The one whose lunch hours last for eons, the despair of the entire office, the one who you can safely bid goodbye…
Action Reveals Character – Iron Man teaches us Business Ethics
Think of childhood, and amidst days of no worries and playing in the nearest park, its the comic books which automatically come to mind. There were the inevitable Champak to look forward…
Action Reveals Character – Iron Man teaches us Business Ethics
He’s a genius billionaire playboy philanthropist. He’s got oodles of swag, a swoon worthy smirk and a cult following since the release of the first movie in 2008. He gets his power…
What can we learn from AirBnB
AirBnb is known for being an online marketplace, where people share private spaces around the world for short term rentals. There rooms are affordable, unusual and designed to give the best user…
Your organization in the creative world
“Creativity is what keeps organizations ahead in the marketplace. That means you, as a leader, need to empower your team to generate and execute bold ideas.” – Tim Brown, CEO of IDEO…
Brand evolution of Nirma
In 1969, Karsanbhai Patel, a simple chemist, employed at the Gujarat Government’s Department of Mining and Geology, manufactured phosphate free Synthetic Detergent Powder in a room of his house, and started selling…
Sultan teaser versus Jindal Steel Advert
In 2013, for the first time ever, Jindal Street and Power Limited (JSPL) group handed over their mandate of creative creations to an advertising agency. Amidst a multi-agency pitch process, heralded by…