Author / sunSTRATEGIC
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Can brands ignore the current situation and go about their strategies “normally”?
Because of the pandemic and its abrupt however unavoidable effect on everybody, brands have had to abandon their prearranged line of action and have been compelled to re- examine their framework that…
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Is it wise to switch back to the old tactics that brands used before the pandemic?
It has been a year since the pandemic struck the world and shook every being on the planet. Many uncertain events followed the pandemic that the world was not prepared for. It…
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Media consumption in the pandemic, surge of new users
With the outbreak of coronavirus, people are spending more time on screens while they are stuck at home. There is much new addition in social media users as well as other media…
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Best ways to ease the anxiety from lack of social interaction.
Not everyone is extrovert. Not everyone has the ability to gel with people quickly. Not everyone likes crowds. And it’s completely okay. A lot of people are reserved and do take time…
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With all the changes in the market happening right now, are brands working to survive or to strive?
With the ongoing pandemic, the idea of a “new normal” has been accepted by people in their personal and professional lives. In these times, managers and executives of brands are facing constant…
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Factors to be kept in mind while trying to come up with a design for the brand.
Just like we people have our own separate identities, it is very crucial for a brand also to have an identity that sets it apart from the rest. An identity can make…
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The importance of listening to the audience and what they have to say
Listening to your target audience is one of the most important elements of a successful marketing strategy. Having a clear understanding of your target audience will help you design your campaign with…
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What is the role of Public Relations in a pandemic?
What is public relation? We are living in the 21st century where everything revolves around our image. Be it at home, work or anywhere else, we have a certain image to maintain…
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With the world facing such a glaring problem, is BTL marketing a good choice?
As time changes, marketing strategies and trends evolve too. There has been an increased impact on the retail sector due to the Covid 19 pandemic; it has changed buying habits among consumers…
