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Fragrance makes a Difference
We see so many advertisements daily, ranging from fast food joints to daily essentials to websites, etc. But if you ever notice carefully, you will understand that the way these products are…
February 2, 2021 -
The rise and fall of celebrities
Celebrities, with enormous fame and glamor, have become modern-day royalty. We all follow them as idols, by giving them our minds, hearts, and wallets. We idealize their standards of living and everything…
February 2, 2021 -
Effective ways to market your small business
Small businesses need an influential marketing plan that helps them gain an edge over their competition. Marketing is an effort that makes you visible to your customers by pushing your brand across…
February 2, 2021 -
Ways to adopt inclusive advertising in ad campaigns
Even with all the technological advancements and targeted marketing, advertising often misses the notion of inclusivity. In advertisements, at some point, certain demographics get stereotyped or prejudiced creating a negative impact on…
February 2, 2021 -
Why every brand should have its own story to tell.
Humanity is becoming the new luxury in today’s fast-paced, over-automated and digitally oriented world. The internet rewards us with ease and immediate gratification, making human contact increasingly rare and valued. Brand storytelling…
February 2, 2021 -
Why are perfume ads so strange
Perfumes are particularly hard to market as there is no way to convey how something smells through a picture or a video. That is why perfume companies have to resort to making…
February 2, 2021 -
Inclusive marketing is the new way of marketing
Inclusive marketing represents ads that promote diversity, including individuals with diverse backgrounds or stories that special audiences can relate to. Although some multicultural campaigns attempt to crack barriers, others simply try to…
February 2, 2021 -
Why its important to let your audience know your brand’s story
Storytelling in marketing is imperative to the success of your brand because through it you can build associations and maintain them. Amazing associations mean unwavering loyalty and trust, two things you cannot…
February 2, 2021
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