Category / ATL Marketing / BTL Marketing
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Market analysis
Market analysis refers to qualitative and quantitative evaluation of the market that the firm is competing in. It is the process of gathering and interpreting information about the size, volume, and value…
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How the banking sector adapted to the marketing trends in the new normal, compared to their more traditional approaches before.
With the impact of Covid-19, it has become imperative for every business to shift online while also maintaining a traditional retail business model. The banking sector is no different- It has significantly…
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Is social media the best option for forming an opinion?
Everyone has their opinion and everyone has the right to have their opinion as well. But social media has the power to influence that opinion which is why in a way social…
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Great ways to keep your child active while social distancing and staying at home.
Getting your children up from bed other than their online lectures can be quite a task this pandemic. Normally, the children would go out to play with their friends and have the…
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With the world facing such a glaring problem, is BTL marketing a good choice?
As time changes, marketing strategies and trends evolve too. There has been an increased impact on the retail sector due to the Covid 19 pandemic; it has changed buying habits among consumers…
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Is TTL marketing the best option now, given the current situation?
Marketing is a creative way to advertise, sell, and promote a product or a service. Due to the pandemic changing the “normal” and traditional way of doing things, brands have had to…
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Is using the pandemic as a way of promoting your company’s products or services the right way to go?
The pandemic struck the world almost a year ago and still no country has been able get over its effects. People are living in fear, there has been loss of life and…
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Importance of constant analysis and evaluation of the market to help your brand’s strategies.
Innovation is the need of the hour. Innovating and reinventing oneself is always beneficial. As of for brands, innovation is the key to their success. The brands that have always kept on…
