Category / Marketing vs Advertising
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How can Semantics be used in advertising?
The study of the meaning behind words and phrases is known as semantics. It is not just about words, more importantly, it is about how they are used. It focuses on how…
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How ads have changed through the years
Advertising has experienced some major milestones in its evolution over the years. It has had to change and adapt to suit new audiences and channels continuously. The channel that has had the…
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How to tackle brand promiscuity
Since the inception of globalization, we are presented with many unknown brands to us earlier on. You will come across fragmented opinions about globalization, but one thing is for sure it has…
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Should ad content for the same campaign be completely different
Content is a valuable commodity; we are all aware of that. However, when this same content in communicated through a medium of communication that the content is not suitable for, then this…
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Can you really trust market surveys to help you?
Whether you are launching a new product or conducting a simple market research, carrying out a survey is essential. Surveys are an age-old technique used by marketeers or brands to carry out…
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What is OOH advertising?
OOH advertising stands for Out-of-home advertising. Like the name suggests, it is any visual advertising media found outdoors. This can include billboards and signs, ads on furniture like bus shelters or benches,…
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The best instances of rebranding that worked wonders for the company
6 Successful Rebranding Case Studies Rebranding is the strategy of giving a new look to an existing brand, product, or company to appear fresh, new, and relevant to the target audience. Companies…
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Nudity in advertisement
As a young entrepreneur, you have thought about various ideas to promote your products and services. Some of them may have worked, and some may have failed miserably. Sometimes you lose, sometimes…
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How marketing plans help your business grow faster
There is no way your business can flourish without proper marketing. Many people may have different ideas regarding marketing, but there is no doubt that everyone believes marketing is the only way…
