Category / Marketing vs Advertising

Grabbing enough attention to your product is not as easy as it seems. It is difficult and also tricky. The product that you advertise not be for everybody and also may not…

Your customer’s journey with you is defined as a marketing funnel. It starts from the first stage, when someone learns about your business, to the acquisition point, the marketing funnel maps the…

A target audience is a group of people with shared features and characteristics who will be the most interested in your product, service, or content. Having a target audience has its own…

Social media is a boon for new and small businesses as it provides a platform on which businesses and consumers can interact. Questions can be asked by one party and answered by…

Launching a new product or starting a new project is always formidable. Whatever it is you are starting, there are always several dots to be connected , from research about market competitors…

Making a creative pitch is a very important duty. It can make or break deals and actually affect the business and its performance in the long run. To make sure it goes…

Advertising is omnipresent. It is so well infused in our day-to-day life that we restore the details without even trying.  We mindless scroll through social media for hours and we don’t realize…

When talking about advertisements, there are thousands of ads running on television. Many of these ads can affect the behavior of the child. It can turn them aggressive or can lead to…

A brand ambassador is a person who advocates the brand in a favorable light and helps to enhance brand image and increase revenues. They represent the company’s identity and participate in all…