Category / Marketing vs Advertising

You will notice thousands of ads running on television in a day. All the ads have their uniqueness and idea with a mind-blowing concept. Talking about vintage ads  Few of the vintage…

Conveying hidden messages of which viewers are not consciously aware of is known as subliminal advertising. Advertisers intentionally use subliminal messages even though this strategy poses serious ethical issues, particularly because they…

Advertising has experienced some major milestones in its evolution over the years. It has had to change and adapt to suit new audiences and channels continuously. The channel that has had the…

The study of the meaning behind words and phrases is known as semantics. It is not just about words, more importantly, it is about how they are used. It focuses on how…

There are already a lot of existing brands in the market, hence it might be difficult for a new brand to stand out and sustain. But that in way means that new…

Makeup is something that creates a sense of confidence in a lot of people. Everyone is beautiful regardless with or without make-up. But makeup helps define one’s features better and there is…

“Don’t judge a book by its cover”, a saying that we thoroughly stand by that applies to humans. But does this apply to the products and brands too? Packaging is okay, but…

Lead generation is important for the business to grow as it helps to build a strong customer base to service and interact with. A business must have a good lead generation policy…

Christmas and holiday advertisements have become an inseparable part of celebrations. They remind people what feels Christmas-y every year and often glue them by invoking a lot of emotions. We have gathered…