Category / Marketing vs Advertising
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Targeting and re targeting the audience for your brand
The main objective of brands is to satisfy the needs of their customers. To understand that, a brand needs research and find their target customers and how to best reach them. Marketers…
January 27, 2021 -
How has advertising for kids changes over the years
Advertising is a promotional activity to enhance brand image and increase product knowledge among the target audience. Advertisers try to persuade people to buy their products, and by doing so, increase sales…
January 27, 2021 -
Some fast food marketing strategies that became a huge success
Starbucks Secret MenuStarbucks is a company that has used an extensive “secret menu” to make customers more interactive. An entire website was devoted to Starbucks’ secret menu items such as Cotton Candy…
January 25, 2021 -
Can you really trust market surveys to help you
Whether you are launching a new product or conducting a simple market research, carrying out a survey is essential. Surveys are an age-old technique used by marketeers or brands to carry out…
January 25, 2021 -
Using promotions to advertise your e-commerce site
Regardless of how effective your website is, you should consistently be conceptualizing for approaches to improve it. Creating innovative promotional strategies can be extreme, however will eventually deliver off in profits when…
January 25, 2021 -
A B testing an effective way for polishing your marketing plan
Whether a marketing plan is or is not providing satisfactory results, there is always the scope for improvement. The real challenge however lies in comprehending which twist or change will increase the…
January 25, 2021 -
Picking the right marketing strategy for your brand.
Developing a marketing strategy is like taking baby steps towards a goal. It certainly takes time, but it is beneficial. Marketing strategies are differently applied for different brands keeping different factors in…
January 12, 2021 -
Should product placements be more subtle
Product branding and advertising is a very important concept of any business that want to grow on a large scale. It is very important to make the branding attractive as a way…
January 12, 2021 -
The use of stereotypes in advertising
The promotion of a particular product or service on different mediums of communication like electronic print and digital media is called advertising. Advertising has a prominent role in immortalizing stereotypes. They subtly…
January 12, 2021
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