Category / Marketing vs Advertising

The main objective of brands is to satisfy the needs of their customers. To understand that, a brand needs research and find their target customers and how to best reach them. Marketers…

Advertising is a promotional activity to enhance brand image and increase product knowledge among the target audience. Advertisers try to persuade people to buy their products, and by doing so, increase sales…

Starbucks Secret MenuStarbucks is a company that has used an extensive “secret menu” to make customers more interactive. An entire website was devoted to Starbucks’ secret menu items such as Cotton Candy…

Whether you are launching a new product or conducting a simple market research, carrying out a survey is essential. Surveys are an age-old technique used by marketeers or brands to carry out…

Regardless of how effective your website is, you should consistently be conceptualizing for approaches to improve it.  Creating innovative promotional strategies can be extreme, however will eventually deliver off in profits when…

Whether a marketing plan is or is not providing satisfactory results, there is always the scope for improvement. The real challenge however lies in comprehending which twist or change will increase the…

Developing a marketing strategy is like taking baby steps towards a goal. It certainly takes time, but it is beneficial. Marketing strategies are differently applied for different brands keeping different factors in…

Product branding and advertising is a very important concept of any business that want to grow on a large scale. It is very important to make the branding attractive as a way…

The promotion of a particular product or service on different mediums of communication like electronic print and digital media is called advertising.  Advertising has a prominent role in immortalizing stereotypes. They subtly…