Category / Marketing vs Advertising

What is the first thing that pops in your mind when you hear the words “festive season?” Sales, offers, and discounts! Right? It has now been ingrained in us to associate festivals…

Marketing can prove to be quite tricky and tough in the initial stages of any business. Marketing a product especially if you are a fairly new business is not as easy as…

We see so many advertisements daily, ranging from fast food joints to daily essentials to websites, etc. But if you ever notice carefully, you will understand that the way these products are…

Small businesses need an influential marketing plan that helps them gain an edge over their competition. Marketing is an effort that makes you visible to your customers by pushing your brand across…

Perfumes are particularly hard to market as there is no way to convey how something smells through a picture or a video. That is why perfume companies have to resort to making…

A marketing calendar is essentially a schedule for promotions. It’s an extremely useful device indicating what marketing events, agendas and missions are set and for when. Many organizations use this to outline…

The fragrance is something that makes one feel delightful. Yes, perfume ads are different from other ads, as they are selling the brand image. All the perfume brands try to associate feelings…

Mass media plays a pivotal role in the success of any advertising campaign. Companies make use of communication channels to reach their prospects and customers. The use of media is so essential…

While almost all of the products advertised in media have tangible features to be communicated to the audience, advertising perfumes to the audience can be a rather difficult task. All perfumes come…