Category / Marketing vs Advertising

Do you ever wonder, how brands are so meticulous with their promotions and schemes? They come up with on-point marketing during different times of the year. Their marketing techniques differ as the…

‘Perfume: A cocktail of memories & emotion.’- Jeffery Stepakoff. Truer words about perfume have never been spoken. A perfume is sensuous and instantly lifts your spirits! Perfumes define your personality and eventually…

A marketing calendar is a schedule that details all the marketing events during the year. Like other aspects of a business plan, it needs some initial investment in the form of time…

When you own a small business, one has to do almost everything. The small business owner has to shoulder every responsibility from marketing to distribution. If you have a small team of…

From the last decade, we have seen many economic upheavals. If you are a small business owner, you may have realized the marketing can be quite sporadic. It is not just about…

Sometimes we can call advertisements the work of a genius. Sometimes it is also quite perverted. The ad has the power to change our perception of reality. It makes us crave the…

If you want your business to create more effective marketing campaigns, you will need to create content that your audience can connect with. One of the ways this can be done is…

Commencing a business is not an easy task by any means as it requires a considerable amount of effort and time. One needs to make their offering sellable, research the market and…

What is Marketing Calendar? A marketing calendar is a necessary tool that helps a company to organize events, media campaigns, and merchandising efforts through a month, a year, or even longer. Maintaining…