Category / Marketing vs Advertising

Anyone who is a business person can relate how much marketing has changed over the years. This change has affected marketing strategies, consumer behavior, and the medium of marketing. Ever since social…

India is the world’s largest democracy—a country full of different cultures and values. It may be a cultural shock for many other countries, but Indians celebrate all festivals with equal pomp and…

There are numerous reasons behind the consistent need for change in marketing strategies.  A portion of it is because of incapable strategies that did not give the desired results. Other such changes…

Most marketing and advertising strategies already use some kind of emotional appeal to convince customers. However, when it comes to advertising and marketing during the festive season, special attention is paid to…

FMCG refers to perishable items that need to be replaced as they have a short shelf life. These include everyday utilities, packaged food and refreshments which are low-margin, profit-making items that have…

Advertisement is an important way for brands to reach and connect to their customers. So, a brand needs to reach the right audience using targeted marketing. They need to target the right…

Effective ways to reach your target audience and enhance the impact of your advertisements The success of an advertising campaign depends on identifying a profitable target audience and then finding ways to…

As a country and as individuals, we are progressing and there is no doubt about that. We are growing as people and we are growing as a society. “Change is the only…

e-Commerce provides a great platform for businesses to sell and export. It provides them a greater reach to prospects and consumers if executed well and can make retailing less cumbersome. Most websites…