Category / Marketing vs Advertising
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Marketing changes through the years
Anyone who is a business person can relate how much marketing has changed over the years. This change has affected marketing strategies, consumer behavior, and the medium of marketing. Ever since social…
February 2, 2021 -
The festival marketing and advertising work in India
India is the world’s largest democracy—a country full of different cultures and values. It may be a cultural shock for many other countries, but Indians celebrate all festivals with equal pomp and…
February 2, 2021 -
Modification of marketing trends through the years.
There are numerous reasons behind the consistent need for change in marketing strategies. A portion of it is because of incapable strategies that did not give the desired results. Other such changes…
February 1, 2021 -
Essentials of marketing and advertising for festive seasons.
Most marketing and advertising strategies already use some kind of emotional appeal to convince customers. However, when it comes to advertising and marketing during the festive season, special attention is paid to…
February 1, 2021 -
The difference in advertising for white goods and FMCGs.
FMCG refers to perishable items that need to be replaced as they have a short shelf life. These include everyday utilities, packaged food and refreshments which are low-margin, profit-making items that have…
January 30, 2021 -
The best way to ensure your ads reach the right
Advertisement is an important way for brands to reach and connect to their customers. So, a brand needs to reach the right audience using targeted marketing. They need to target the right…
January 29, 2021 -
How to enhance the impact of your advertisement on
Effective ways to reach your target audience and enhance the impact of your advertisements The success of an advertising campaign depends on identifying a profitable target audience and then finding ways to…
January 29, 2021 -
The biggest taboos to avoid in your marketing campaign
As a country and as individuals, we are progressing and there is no doubt about that. We are growing as people and we are growing as a society. “Change is the only…
January 28, 2021 -
Different kinds of e-commerce websites
e-Commerce provides a great platform for businesses to sell and export. It provides them a greater reach to prospects and consumers if executed well and can make retailing less cumbersome. Most websites…
January 27, 2021
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