Category / Marketing vs Advertising
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What makes a marketing plan different than a marketing strategy?
As a young entrepreneur, you must be bombarded with questions on how to expand your business. If you hire a marketing expert, they will provide you with ideas to double the sale…
January 2, 2021 -
Should new brands go with ATL or BTL marketing strategies?
If you have been in the market for a long time you would know that there are two common marketing strategies that any brand usually goes for in regards to advertising their…
January 2, 2021 -
How have different interpretations of one ad caused a stir for all the wrong reasons?
Pepsi’s advertisement featuring Kendall Jenner is a perfect example of how an advertisement can be differently interpreted by different people and sometimes all those different interpretations can be negative unfortunately. Pepsi faced…
December 29, 2020 -
Social media marketing budget
A marketing budget advocates how much a business should spend on marketing over a specific duration. When preparing a budget for social media marketing, consider all costs associated with marketing your business…
December 29, 2020 -
Is mobile marketing supposed to be a main focus for brands?
In today’s world, most people have social media accounts and use their smartphones to access them. Therefore, if a brand was to advertise their product or service on platforms like Facebook or…
December 29, 2020 -
The pandemic has really affected the social media usage of people globally.
Effects of the pandemic on individual social media usage. Social media has always played a major role at bringing the world to our doorstep, broadening our daily horizons. However, there are instances…
December 29, 2020 -
Changing role of social media before and after COVID-19
What role did social media play at the beginning of the pandemic vs the present situation The pandemic has shaken up the world badly and along with it everyone has been thrown…
December 29, 2020 -
The various ways social media has affected human behavior.
Social media and its impact on human behavior. Social media is a plethora of websites, applications and other platforms that lets us create or share content and also helps us to participate…
December 29, 2020 -
Contribution of Social Media during COVID-19
What is the role of social media during the pandemic? With the world facing a terrible pandemic, it has completely changed the previous status quo. The COVID-19 crisis has affected everyone in…
December 29, 2020
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