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How can Semantics be used in advertising?
The study of the meaning behind words and phrases is known as semantics. It is not just about words, more importantly, it is about how they are used. It focuses on how…
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How ads have changed through the years
Advertising has experienced some major milestones in its evolution over the years. It has had to change and adapt to suit new audiences and channels continuously. The channel that has had the…
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How to tackle brand promiscuity
Since the inception of globalization, we are presented with many unknown brands to us earlier on. You will come across fragmented opinions about globalization, but one thing is for sure it has…
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Why does friendship always become a hindrance in the corporate world
When we go to school and college, we always have a gang of friends there for us. Many of us keep the same mentality when we start with our job life. If…
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Controversial ads are detrimental to your business
Advertising has always been the best way to promote your products and services. The thing is, it is hard to draw a line when certain ads create controversy and outrage. We can…
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Finding friends online worth it or a waste of time
Since the inception of social media, we have come across those people living in a different country. Without social media, it was not possible otherwise. Now the question arises, is it worth…
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Workplace politics and how it affects the work environment.
Below is a list of all the adverse affects of workplace politics- 1. Diminishing efficiency Political issues bring down the yield of an individual and in the end influences the efficiency of…
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Should ad content for the same campaign be completely different
Content is a valuable commodity; we are all aware of that. However, when this same content in communicated through a medium of communication that the content is not suitable for, then this…
