Blog
-
![]()
Negative effects of the rise of social media in current time.
Lockdown has been quite a strange time for everyone. As much as we all have disliked the condition and the disease and the fact that people and their businesses have been hugely…
-
![]()
Impact of pandemic on digital marketing
The Covid-19 has accentuated the significance of digital marketing and made it vital for businesses to use digital marketing channels for the success of their company. With the widespread of coronavirus, the…
-
![]()
With all the changes in the market happening right now, are brands working to survive or to strive?
With the ongoing pandemic, the idea of a “new normal” has been accepted by people in their personal and professional lives. In these times, managers and executives of brands are facing constant…
-
![]()
How does a brand decide which channels are right for them?
There are various ways available for marketers to reach their target audience. But the main challenge that brands face is choosing the right medium to communicate their message. Given the growth of…
-
![]()
Will the tone of brands change once the pandemic is over?
The current pandemic has taught us a lot of things. From being self-sufficient to getting well-versed with technology, we have done it all during this time. The pandemic has also shown us…
-
![]()
The rapid rise of OTT content, a result of quarantine and social distancing?
The COVID-19 pandemic saw a fast and powerful increase in the viewership of OTT media platforms. Recent studies show that the lockdown has acted as an active catalyst in increasing the number…
-
![]()
Social distancing, the best time to work on self-improvement.
Social distancing is the new normal. Today in times when everyone is drowned into their phones or is busy partying, the Coronavirus has separated us and locked us up inside our houses.…
-
![]()
Is TTL marketing the best option now, given the current situation?
Marketing is a creative way to advertise, sell, and promote a product or a service. Due to the pandemic changing the “normal” and traditional way of doing things, brands have had to…
-
![]()
Do all brands need to constantly adapt to the trends of the market and go with the flow?
Brands and companies are institutions of manufacturing services and/or products to meet the needs of people. With times changing and people evolving, brands needs to meet the changing needs and wants of…
