Category / Marketing vs Advertising

What is Google AdWords? And how do they exactly work? Let’s get to understand this in-depth. Google AdWords is basically the biggest online advertising platform to exist that helps brands and businesses…

Being emotional is basic human nature. People run high on emotions and are deeply affected by them. Emotions are something that makes people extremely vulnerable and sensitive too. Every human feels different…

Emotional advertising refers to advertising efforts that primarily focus on the vulnerable emotions of the target audience while making them notice, remember, share, and purchase. Emotional ads smoothly tap into a particular…

Do you and your grandparents agree on all things possible? Probably not! This is mostly because both of you come from two different generations and your thought processes also differ. While our…

Each and every country has its distinctive market and advertising style. Marketers often find it difficult to tap into the audience’s cultural and traditional side while entering different markets. Advertisements not only…

There are so many incredible brands available in the market with multiple products on offer, why would the audience be interested in your brand? This is a question that almost all new…

Advertising is the most widely used form of promotion. Brands and companies make extensive use of advertising for the promotion of their products. Different products require different forms of advertising and brands…

A successful advertising campaign helps you connect with the target audience, introduce your product to the market, increase awareness about your product or service, and set up your business for growth and…

The advertising world has always rejuvenated and encompassed new and revolutionary ideas to amass viewers’ attention and leave an impact on their minds. These captured viewers are inflicted to be the origin…