Blog
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Skinny isn’t always healthy.
Whenever we visit a nutritionist or a dietician, we also say that “I want to be thin.” We never say, “I want to be healthy.” Why so? Because being thin is assumed…
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Sports superstars and their endorsements.
Endorsements are a popular means of advertising and promoting a brand. To boost revenue and sales, brands often choose sports athletes to endorse them. Marketing executives for big brands are always hunting…
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3-ingredient recipes you MUST try!
Have you ever opened your refrigerator and found nothing to eat? Or craved a quick and easy recipe to amaze yourself? Everyone loves the delicious smelling curries and eye drooling one-pot meals…
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How some brands advertise through movies.
Most of us have noticed that many blockbusters and hits throughout the box office leave a lasting impression about the few products used in movies. Though it can be a subtle promotion,…
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Do celebrity endorsements help the brand’s image
For decades we’ve seen many emerging brands and businesses using a plethora of marketing strategies and gimmicks to target their audience and market. To enhance their market and brand value, businesses most…
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Positive vs Negative keywords
Positive and negative both keywords go hand in hand. Positive keywords are words that you use to generate your ad. Negative keywords prevent advertisements from displaying for particular keywords and also exclude…
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Beware of Phishing
What is Phishing? Phishing is a type of fraudulent technique used to get access to sensitive information like username, password, and credit card details from users, by disguising as famous and trustworthy…
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The difference in advertising for white goods and FMCGs.
FMCG refers to perishable items that need to be replaced as they have a short shelf life. These include everyday utilities, packaged food and refreshments which are low-margin, profit-making items that have…
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Dress to Impress does it always work
The way you dress directly reflects on your personality. Looking presentable, especially at your workplace, is very important. A neat and crisp attire can help you achieve success in your career while…
